Analyzing best and worst Super Bowl LX ads Just 30 seconds of highly coveted commercial airtime during the Super Bowl costs as much as $10 million, according to CBS News MoneyWatch. Bill Pearce, marketing faculty member at The University of California, Berkeley, joins to discuss some of the ads from Super Bowl LX. Featured 2026 Super Bowl Ads Bad Bunny Super Bowl Halftime Show Super Bowl 2026 Super Bowl Halftime Show Follow Us On YouTube Facebook Instagram X Privacy Privacy Policy California Notice Your Privacy Choices Terms of Use More from CBS News Newsletters Podcasts Download Our App Brand Studio Sitemap Company About Paramount Advertise With Paramount Join Our Talent Community Help Feedback Contact the Ombudsman Copyright ©2026 CBS Interactive Inc. All rights reserved.