Kenny Ng, 29, who sells traditional Malaysian Chinese snacks at the Johor Jaya Lunar New Year market, said more than half of his customers this season were from Singapore.

“Many have gotten used to shopping online, but this year we can finally see people reverting to physical purchases,” he said.

“This has contributed to the larger crowd this year; both locals and Singaporeans. In fact, we also have buses dropping Singaporean customers off to shop here before picking them up a few hours later to head back.”

Ng expects footfall to grow in the coming days, particularly on the final weekend before the festive period. “That has been the trend, and I believe we will see something similar this year,” he said.