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Chinese vacuum maker using Temu’s playbook dreams big with Super Bowl debut

SCMP 02:20 PM UTC Mon February 09, 2026 Sports
Chinese vacuum maker using Temu’s playbook dreams big with Super Bowl debut
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“This commercial isn’t just about visibility; it’s a statement of commitment,” said Ana Wang, CEO of Dreame North America. “We’re investing in this market for the long term, continuing to innovate specifically for the needs of US households as we build Dreame into a trusted household name.”

Revenue in the market jumped 189 per cent in 2025 from a year earlier, said Yu Hao, Dreame CEO, on Monday on microblogging site Weibo.

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